gulf interiors

The Big 5

This huge annual trade fair of 3,000 exhibitors, is organised by dmg Dubai Ltd, part of Daily Mail and General Trust plc, and is one of the largest construction trade fairs in the world.

We were asked shortly after the company’s aquisition of the event, more than a decade ago, to provide the show with a new identity in order to strengthen the brand.

We started with the logo and continued with refreshing the look of all the visual material surrounding the event every year, including: all stationery requirements, sales brochures, website, advertisements (print and electronic), newsletters, invitations, the daily show news and 400-page show guides!