The Metal Mine Ltd is a company with an apparently unique concept: jewellery and accessories exclusively for men.

We were asked right at the point of concept to help name the company, design a strong identity for the brand, and create and maintain an online shop at www.TheMetalMine.co.uk.

The usual package of business stationery was also designed by us, as well as flyers and advertisements which we continue to produce.

The shop, which is subtly themed to suggest mining, is designed to appeal to all visitors regardless of gender, connection speed, browser or platform.