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First Sight

Fred and Bee
Our work
Our speciality is beautifully crafted work for small and medium sized enterprises. We revel in finding the right solution by taking time to understand our clients’ product or service and by making sure we know exactly what they want to achieve. We work across a wide range of disciplines in print and digital media, including photography, illustration, copy writing, branding, producing reports, brochures, magazines, newsletters, websites, email campaigns, signage and livery.

No account handlers! Fred and Bee ARE First Sight, which means you’re only ever dealing directly with the creative who’ll be working on your project. No recurring charges! Everything we do is charged for when it’s done and we only expect to do work when our services are needed.

A list of past and present customers, and some of their comments can be found by following the links at the foot of this page.

After studying at what is now Buckinghamshire New University, Fred Walters worked as a design draughtsman for Parker Knoll Furniture for six years before branching out as a freelance designer for several more years and eventually incorporating himself, with his wife Bee and a small number of trusted suppliers, as a limited company in 2002. This unconventional start brings with it a passion for accuracy and a careful interpretation of customers’ needs.

Amongst other career milestones, he was pivotal in the launch of the Middle East’s leading interior design trade magazine, Gulf Interiors, which was owned for many years by Daily Mail Group Dubai – he designed every issue for nearly a decade. He also designed a NODA (National Operatic and Dramatic Association) award-winning ‘Best Programme’ for Chesham Musical Theatre Company.

With several years experience in administration at Westminster City Council, Bee Walters became the company secretary when it was incorporated, taking care of all finances, making sure the company’s affairs run smoothly and creating clear, concise artwork. Plus, with a trained eye for what’s good and what’s not, her input in the creative process is a major one.

Here’s some technical information (click to show/hide)
Used daily: InDesign, Photoshop, Illustrator, Dreamweaver and real paper (for sketching out ideas and for the occasional illustration)! Also used: MailChimp, Acrobat Pro, QuarkXpress, Fireworks and Flash. Able to code HTML and CSS. Skilled in integrating SEO, MySQL, PHP and Javascript by adapting and using existing code. Bespoke CMS with our associates at Myco Systems.