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First Sight

Fred and Bee
What We Do
Incorporated as a limited company in 2002, we design and create communication and marketing material for any business, large or small. We make sure we understand exactly what it is that you want to achieve with any and every kind of printed or digitally-delivered creative work – and deliver it on time within your budget.

No account handlers! Fred and Bee Walters ARE First Sight, which means you’re only ever dealing directly with the creative who’ll be working on your project. No recurring charges! Everything is charged for when it’s done and work is only done which has been agreed.

Read some of our customers’ endorsements by following the Testimonials link above. A list of past and present customers can be found by following the Clients link at the bottom of this page.

Our Story
After studying at what is now Buckinghamshire New University, Fred worked as a design draughtsman for Parker Knoll Furniture Ltd for six years before branching out for more than ten years as a freelance designer. Inevitably he, with his wife Bee and a small number of associates, became a limited company. This unconventional path brings with it a passion for accuracy and careful interpretation of customers’ needs.

With several years in administration at Westminster City Council, Bee became the company’s secretary when it was incorporated. She makes sure the business runs smoothly and creates clear, concise artwork. Plus, with a trained eye for what’s good and what’s not, her creative input is exemplary.

Proud Moments
We were pivotal in the establishment of gulf interiors magazine and during nearly a decade of ownership by Daily Mail Group Dubai, we created every edition of what quickly became, with a peak readership of about 15,000, the Middle East’s leading interior design trade publication. We also designed and created a show programme for Chesham Musical Theatre Company, which won NODA’s (National Operatic and Dramatic Association’s) award for Best Programme.